Growth Strategy
Industria Försäkringsaktiebolag’s growth strategy is based on four central cornerstones: new partnerships, increased conversion rate, increased aftermarket potential and strategic acquisitions.
New partnerships
Industria Försäkringsaktiebolag focuses on strengthening its presence in the Nordic region and expanding its customer base in existing product segments by entering into agreements with new partners in selected markets. At the same time, the insurance offer is developed and supplemented to create as attractive a structure as possible for both partners and consumers.
Increased conversion rate
A higher conversion rate means that a larger proportion of customers choose to take out insurance with Industria Försäkringsaktiebolag after having completed a purchase from a partner or an affiliated agent. The conversion rate varies depending on the partner, insurance product and sales channel. Generally speaking, the conversion is higher for physical store purchases compared to online purchases, especially in the home electronics segment. To improve the conversion rate, business processes are continuously optimized to make insurance subscription and management as simple and efficient as possible for both partners and end customers.
Extended aftermarket potential
Industria insurance joint-stock companies work actively to offer customers the opportunity to extend their insurance or take out additional protection. This is done through optimization of the product offering and adapted communication based on the target group and product. The company also uses analysis tools to measure and evaluate implemented campaigns and targeted offers.
