Industria Försäkringsaktiebolag’s insurance is primarily aimed at private individuals in Sweden, Norway, Denmark and Finland, as well as in selected European markets. The insurances are mainly distributed through a wide network of partners, as well as via affiliated agents and independent insurance intermediaries. The company’s insurance portfolio includes many insurance contracts with low individual insurance values and varying maturities. Approximately 70 percent of Industria Försäkringsaktiebolag’s current customers are in the age group 26–65, with the largest proportion, corresponding to 21 percent, being between 46–55 years.